Leadership, Legacy & Custom Culture – 25/8 Podcast ft. Aikens Ford

In this powerful episode of the 25/8 Podcast, hosts Keith Kilgore and Johnny Free sit down with the visionary behind Aikens Ford, one of America’s leading car dealerships. Recorded live at the Aikens Ford Arena, this conversation dives deep into the journey of taking over a multi-generational business at just 23 years old—following the sudden passing of his father—and turning it into a custom automotive powerhouse.

With raw honesty, our guest opens up about the early challenges of succession, leadership under pressure, and staying true to a family legacy while facing moments that reshaped the industry: 9/11, the 2008 economic crash, and the COVID-19 pandemic.

But this isn’t just a story of survival—it’s one of growth, innovation, and purpose. Through it all, Aikens Ford evolved into more than a dealership. It became a national brand known for community connection, culture, and bold creativity—largely driven by the rise of Wild Willy’s Customs, the custom truck division that’s made waves across the U.S.

🎯 Highlights Include:

• Stepping into leadership at 23 and honoring a father’s legacy

• Navigating crisis while keeping the business thriving

• The birth and growth of Wild Willy’s Customs

• Building a brand rooted in trust, vision, and community impact

• Powerful insights on life balance, faith, and leadership mindset

Whether you're a fan of custom car culture, a small business owner, or someone leading through change, this episode is filled with real stories, inspiration, and hard-earned wisdom.

Trust yourself. Love yourself. Believe in yourself. Like you used to.